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Accounting for non-profits

Successful public companies have long known that accurate and transparent financial reporting is a key factor in attracting and retaining investors, while presenting a compelling picture of the organization to a range of other interested stakeholders such as employees, customers and investors. In the past, however, many organizations in the not-for-profit sector have skimped when it came to providing the type of organizational snapshot that gives the full story to donors, volunteers and the general public.
http://www.financialpost.com/Accounting+profits/3297956/story.html

National Post