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Location: Home > Skip Navigation LinksResources > Media Room > CAs in the News > Archive 2009

Archive 2009

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October 20, 2009

Is green business good business?

Number crunching and tree hugging… two images not normally associated with each other. But a Ryerson professor’s research using accounting methods appears to have proven that new green technology enhances profit margins, which may affect everything from how investors value companies to carbon trading. Dr. Vanessa Magness’s research is now being hailed as “very important” by industry leaders like Doug Baker [FCA], chairman of the board at the Canadian Institute of Chartered Accountants and himself managing director of an oil and gas company—Thoroughbred Energy Ltd. of Calgary…
http://www.theglobeandmail.com/news/national/is-green-business-good-business/article1330210/

Globe and Mail