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Centennial 2010
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CA Logo

In June 2007, the CA profession launched a dynamic new logo that reflects the leadership and value provided by Chartered Accountants. The multi-coloured symbol is intended to suggest the multi-dimensional nature of the CA designation. The colours are bright, bold and contemporary. The wordmark itself is in uppercase black type – authoritative, bold, solid and strong, which is designed to balance with the bright colours in the symbol.

The sans-serif Gotham typeface has been chosen to be modern, unadorned and based on classical proportions, so that it will function well for many years without looking too trendy or dated. It has also been chosen to stand out among the many other typefaces that are widely used in these applications.

To provide appropriate protection for the right to use the CA logo, the new CA logo is registered as a Certification Mark under the Trademarks Act. The use of the CA logo is specifically restricted to the provision of accounting services, audit and assurance services and taxation services by chartered accountants, and professional services firms controlled by chartered accountants, that offer their services to the public.

To request use of the logo, contact Chris Pilger at 1-800-232-9406 or via email by clicking here.

Q&A: Logo Downloads for Members

1. Why do I have to sign a license agreement just to download the logo?

In launching our new logo, we have further strengthened and protected the brand identity associated with the CA logo by registering it as a Certification Mark under the provisions of the Trademarks Act. The Certification mark may only be used under licence. By ensuring that users execute the licence agreement we are safeguarding against individuals using our logo in unauthorized ways. It helps protect the integrity of the CA designation for everyone.

2. Why am I not permitted to use the logo when I’ve used it in the past?

To strengthen and protect the CA logo, we have registered it as a Certification Mark under the provisions of the Trademarks Act. A certification mark may only be used in association with services. The CA logo certification mark can only be used in association with accounting services, audit and assurance services and taxation services. To be eligible to use the CA logo, you must be a member in good standing of a provincial institute/ordre of chartered accountants and/or a firm of chartered accountants, offering public accounting services and be regulated by a provincial institute/ordre.

3. I’m a member and I’m a CA so why am I not allowed to use the logo?

You can use the letters CA beside your name and title, but the official CA logo is allowed only in very specific instances. To strengthen and protect the CA logo, we have registered it as a Certification Mark under the provisions of the Trademarks Act. A certification mark may only be used in association with services. The CA logo certification mark can only be used in association with accounting services, audit and assurance services and taxation services. To be eligible to use the CA logo, you must be a member in good standing of a provincial institute/ordre of chartered accountants, and/or a firm of chartered accountants, offering public accounting services and be regulated by a provincial institute/ordre.


4. I work in industry and want to put the CA logo on my business card. Why am I not allowed to do this?

You can continue to use the letters CA beside your name and title, but the official CA logo is allowed only in very specific instances. To strengthen and protect the CA logo, we have registered it as a Certification Mark under the provisions of the Trademarks Act. The CA logo certification mark can only be used in association with accounting services, audit and assurance services and taxation services provided by chartered accountants or CA firms offering professional services to the public. This means that chartered accountants working in industry cannot use the CA logo.

5. Why can’t I just go to the website and download the logo directly?

We are ensuring that only individuals who are eligible can use the logo for their professional use. It is another way that we ensure the strength and protection of the CA logo. For that reason, your provincial institute/ordre is processing requests only for members who meet the eligibility requirements and agree to the authorized uses.

6. I need the logo immediately. How long will it take to process my request?

First make sure that you meet the eligibility requirements: You must be a member in good standing of a provincial institute/ordre, and/or a firm of chartered accountants offering public accounting services and be regulated by a provincial institute/ordre. Once we have determined that you are eligible to use the CA logo, we will send you a link to access the logo download area, execute the license agreement and download the logo files and guidelines for use.